Who’s In The Store? Tips For Using Google Analytics Brick-and-mortar stores still have one seeming advantage over digital shops–all a store-owner has to do to see his customers is look up. But the internet is a dark and anonymous place, allowing your potential customers to slip in and out of your site unseen. Right? Wrong. […]
Who’s In The Store? Tips For Using Google Analytics Read More »
Web Copywriting 102 – 9 Tips for Making Prose Pop You’re a good writer… but are you a good web writer? If you want your content to resonate, it’s very important to be both. We’ve gone over bucket brigades and grease-slides—which are neither Keystone cop routines nor disgusting viral challenges on Youtube but format tricks
Web Copywriting 102 – 9 Tips for Making Prose Pop Read More »
Website Copywriting 101: Grease-Slides and Bucket Brigades Ever wonder why some sites succeed while others fall into obscurity, despite having almost identical content? It’s not random. There’s a strategy. Websites and blogs that boast incredible engagement rates have one thing in common with each other: great copywriting. And no, this has nothing to do with
Website Copywriting 101: Grease-Slides and Bucket Brigades Read More »
Digital Ad Anatomy: Making the Most of Native Advertising In one of my last entries, I brought up something called Native Advertising. Native Ads not, contrary to popular opinion, the digital ads that called the internet home until Colonization Ads came in and kicked them out. Native ads are also not digital ads which ask
Digital Ad Anatomy: Making the Most of Native Advertising Read More »
Search Engine Marketing: Using The “Other Guys” Bigger isn’t always better—just as any Disney sports movie from the 90’s. Sometimes the best team isn’t the one full of bigger, better-funded players, it’s the scrappy little Mighty Ducks and their outside-the-box approach to life. And similarly, when it comes to search engine marketing and advertising your
Search Engine Marketing: Using The “Other Guys” Read More »
Getting Started with Google AdWords Getting to page one of Google can be done through SEO practices, focusing on mobile users, and other techniques. One of the primary paths to Google success is the Google AdWords service. I’ll explain what that is, how it works, and a few tips to make the most of it.
Getting Started with Google AdWords Read More »
Staking Your Digital Claim: Using Google My Business Page British comedian/actor Eddie Izzard has a fantastically funny routine about countries and their flags. “We stole countries with the cunning use of flags. Just sail around the world and stick a flag in,” he says in front of a laughing audience. “’I claim India for Britain!’
Staking Your Digital Claim: Using Google My Business Page Read More »
Website Anatomy – Learn the Parts of a Website Part 2 Hopefully you’ve had a chance to read my first post on the anatomy of a web page. If you missed it, don’t worry! Here’s a link so you can check it out later. For this post, we’re going to move past the bits and
Website Anatomy – Learn the Parts of a Website Part 2 Read More »
The SEO Promised Land: Google’s Front Page, Part One Everyone wants to get on Google’s Front Page. If you run a website, chances are you’ve received a personalized email that reads something like this: “Dear Business Owner, I was browsing the internet today and came across your site! I really enjoyed your content but I
The SEO Promised Land: Google’s Front Page, Part One Read More »
The internet is amazing. It’s the wild frontier where websites can show the whole spectrum of who we are as a people. We are able to reach across distances to communicate with people around the world. Some of it is beautiful. Some of it is terrible. Websites are this combination of science, art, entertainment, and
Website Anatomy — Learn the Parts of a Website Part 1 Read More »
