360 degree campaigns, Micro-moments, Snackable content, If you aren’t in marketing, these terms probably don’t make a lot of sense. If you are in marketing… they aren’t guaranteed to make a lot of sense either, but two things are true: One, you need to know these terms, and two, somehow, these terms just sound exciting! […]
Snap Into Snackable Content, Son! Read More »
Pop quiz: what’s older, the internet, or email spam? If you guessed “internet”, you’re wrong, and as punishment, you’ve been signed up for an extra dosage of email spam. Just kidding about the punishment (or am I?) Believe it or not, the first spam email was sent before the internet was “a thing”. In 1978,
Email Marketing: Is It Still Worth It? Read More »
Working from a home office (besides being a great tax write-off) can be very productive…even more so than working from a corporate office sometimes. But it can also be filled with distractions. There are household chores, televisions and video games seeking attention, and a fridge that’s calling your name and begging you to chow down
Staying on Track… When You Work at Home Read More »
There’s only one website on the planet that doesn’t have to worry about SEO, and that’s Google itself. Chances are, that’s not your website (if it is, I’m incredibly flattered). The rest of us? We have to worry about SEO – Constantly. And wherever there’s worry, there’s going to be someone selling a shortcut—something quick
Silly Website, Tricks are for Kids Read More »
This month, we all took part in a national tradition whether we wanted to or not… Daylight Savings. During the early morning hours, time shifted backwards an entire hour, giving us a little more sleep and little more daylight… unless, of course, you were one of the hundreds of thousands who forgot to change the
Falling Back To Fundamentals Read More »
A Final Dive Into Google Analytics They say good things come in threes: the three original Star Wars, the Andrews sisters, the three Stooges, these three adorable dogs, etc. So in order to not break with tradition, we’ll wrap up our deep dive into Google Analytics with this post, our lucky number three. If you
A Final Dive Into Google Analytics Read More »
Data Diving: Google Analytics Part Two We took a look into Google Analytics for your website in my last post, and the fact that you’re still with me is a great sign! The tool can be a little overwhelming at first glance, but trust me, you’re going to love what you can do with it.
Data Diving: Google Analytics Part Two Read More »
Who’s In The Store? Tips For Using Google Analytics Brick-and-mortar stores still have one seeming advantage over digital shops–all a store-owner has to do to see his customers is look up. But the internet is a dark and anonymous place, allowing your potential customers to slip in and out of your site unseen. Right? Wrong.
Who’s In The Store? Tips For Using Google Analytics Read More »
Web Copywriting 102 – 9 Tips for Making Prose Pop You’re a good writer… but are you a good web writer? If you want your content to resonate, it’s very important to be both. We’ve gone over bucket brigades and grease-slides—which are neither Keystone cop routines nor disgusting viral challenges on Youtube but format tricks
Web Copywriting 102 – 9 Tips for Making Prose Pop Read More »
Website Copywriting 101: Grease-Slides and Bucket Brigades Ever wonder why some sites succeed while others fall into obscurity, despite having almost identical content? It’s not random. There’s a strategy. Websites and blogs that boast incredible engagement rates have one thing in common with each other: great copywriting. And no, this has nothing to do with
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