If there’s one thing you should take away from all of my blog posts, it’s that I’m insanely talented. But the other very important takeaway is that everything comes down to SEO. You can have the cleanest, most efficient site on the planet, but if search engines haven’t found it, neither will your customers. And […]
Just How Good IS Your SEO? Read More »
There are good websites, there are great websites, and there are cheap websites. And nothing says “please try out our competitors” like the latter. Your website is often your first introduction to your potential customers, and just like a brick-and-mortar business, you want to make sure your visitors don’t walk inside and instantly start spotting
How To Look Expensive Without Being Expensive Read More »
Reputation management plays a huge role in your business’s success. That’s why it’s so important to make sure your company is presenting itself in the best light possible. The definition of reputation management is not so easily pinned down. Some believe that it involves social media monitoring, others think it has to do with public
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Social Media Management Tools One of the best tricks for “getting it all done” is delegation. Heck, for those of us who have sons, a little internal timer started the day they were born, counting down the days until we can delegate mowing the lawn to them. With websites, though, delegating is a little trickier,
The Best Social Media Management Tools Read More »
There’s no doubt about it, blog content is king. And what better way to deliver content than by providing value-adding, informative blogging on your web site? Blogs will increase your website traffic, boost your SEO, position you as an industry leader and help you develop loyal, lasting relationships with your customers. You may be wondering,
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YouTube and their Success YouTube success stories are as frustrating as they are inspiration. Just look at channels like Ryan’s Toy Review or PewDiePie. If you’re like me, you look at these videos and thing “well heck, I could have done that!” The content isn’t all that remarkable—opening toys and screaming while playing video games—but
Your YouTube And You: SEO Tips and Tricks Read More »
360 degree campaigns, Micro-moments, Snackable content, If you aren’t in marketing, these terms probably don’t make a lot of sense. If you are in marketing… they aren’t guaranteed to make a lot of sense either, but two things are true: One, you need to know these terms, and two, somehow, these terms just sound exciting!
Snap Into Snackable Content, Son! Read More »
Working from a home office (besides being a great tax write-off) can be very productive…even more so than working from a corporate office sometimes. But it can also be filled with distractions. There are household chores, televisions and video games seeking attention, and a fridge that’s calling your name and begging you to chow down
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Web Copywriting 102 – 9 Tips for Making Prose Pop You’re a good writer… but are you a good web writer? If you want your content to resonate, it’s very important to be both. We’ve gone over bucket brigades and grease-slides—which are neither Keystone cop routines nor disgusting viral challenges on Youtube but format tricks
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Website Copywriting 101: Grease-Slides and Bucket Brigades Ever wonder why some sites succeed while others fall into obscurity, despite having almost identical content? It’s not random. There’s a strategy. Websites and blogs that boast incredible engagement rates have one thing in common with each other: great copywriting. And no, this has nothing to do with
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