IT Support Archives

Seasonal Pruning: Updating Your Digital Content for Maximum Impact

Seasonal Pruning: Introduction A well-maintained garden is a thing of beauty, but without seasonal pruning, overgrown branches and dying leaves can stifle new growth. The same applies to your website’s content. Over time, blogs become outdated, product descriptions no longer reflect current offerings, and old landing pages clutter your digital space. Without regular updates, your […]

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The Significance of a Strong Logo Design for Small Enterprises

In today’s highly competitive business landscape, small enterprises face numerous challenges in establishing their presence and gaining a competitive edge. One key element that can greatly contribute to their success is a strong logo design. A logo serves as the visual representation of a brand and plays a crucial role in creating a lasting impression

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How B2B SaaS is Revolutionizing the Industry

The world of technology is constantly evolving, and businesses are always on the lookout for new ways to streamline their operations and stay ahead of the competition. One such innovation that has gained significant popularity in recent years is B2B SaaS, or Business to Business Software as a Service. B2B SaaS refers to the delivery

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How AI-Driven Marketing Campaigns Can Fall Flat in the Digital Era

Introduction to AI-driven marketing campaigns Artificial Intelligence (AI) has revolutionized various industries, and digital marketing is no exception. AI-driven marketing campaigns have the potential to enhance efficiency, accuracy, and personalization. However, it is crucial to understand the pitfalls that can arise from solely relying on AI in the digital era. In this article, we will

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Running a Non-Profit Website, Donations

A lot of my blogs focus on websites for small businesses… or businesses doing their best to no longer be small. For those sites, customers and sales top the priority charts, but what about those websites who aren’t out to make a buck? I’m looking at you, non-profits. Running a non-profit website is similar in

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Keeping One Step Ahead of the Trolls

Trolls, there are some tried and true ways of dealing with them. If you’re Gandolf, you trick them into arguing so long they turn to stone. If you’re a Billy Goat Gruff, you get your oldest brother to knock them into a river. And if you’re a Bergen, well, you just eat them. But the

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What to Do When the Thieves Come Knocking

Your content is what makes your site yours. It’s a key part of your business—whether it’s your site design, your name, your brand, your marketing, or your written content. And the minute someone copies and pastes, your business is now diluted. Every time your content is duplicated, you become less and less of a unique

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Reputation Management and Why it is So Important

Reputation management plays a huge role in your business’s success. That’s why it’s so important to make sure your company is presenting itself in the best light possible. The definition of reputation management is not so easily pinned down. Some believe that it involves social media monitoring, others think it has to do with public

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Even More Legal Mistakes To Avoid For Websites

In our last post, we looked at one of the most common legal issues that website owners face—copyright infringement. But there are plenty more legal potholes for you to blow a tire in. At that moment, the web is a little like the Wild West—but more and more Texas Rangers are moving in every day,

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White List Me, Bro! How To Deal With Ad Blocking

I’m going to go out on a limb here and assume that if you’re reading this blog, you’re probably using or have used ad-blocking software at some point. (For the uninitiated, ad-blocking is a browser extension that prevents digital ads from loading when you visit a page.) Honestly, it was an invention born of necessity.

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