Digital Ad Anatomy: Making the Most of Native Advertising In one of my last entries, I brought up something called Native Advertising. Native Ads not, contrary to popular opinion, the digital ads that called the internet home until Colonization Ads came in and kicked them out. Native ads are also not digital ads which ask […]
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Search Engine Marketing: Using The “Other Guys” Bigger isn’t always better—just as any Disney sports movie from the 90’s. Sometimes the best team isn’t the one full of bigger, better-funded players, it’s the scrappy little Mighty Ducks and their outside-the-box approach to life. And similarly, when it comes to search engine marketing and advertising your
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Getting Started with Google AdWords Getting to page one of Google can be done through SEO practices, focusing on mobile users, and other techniques. One of the primary paths to Google success is the Google AdWords service. I’ll explain what that is, how it works, and a few tips to make the most of it.
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