YouTube and their Success YouTube success stories are as frustrating as they are inspiration. Just look at channels like Ryan’s Toy Review or PewDiePie. If you’re like me, you look at these videos and thing “well heck, I could have done that!” The content isn’t all that remarkable—opening toys and screaming while playing video games—but […]
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There’s only one website on the planet that doesn’t have to worry about SEO, and that’s Google itself. Chances are, that’s not your website (if it is, I’m incredibly flattered). The rest of us? We have to worry about SEO – Constantly. And wherever there’s worry, there’s going to be someone selling a shortcut—something quick
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This month, we all took part in a national tradition whether we wanted to or not… Daylight Savings. During the early morning hours, time shifted backwards an entire hour, giving us a little more sleep and little more daylight… unless, of course, you were one of the hundreds of thousands who forgot to change the
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A Final Dive Into Google Analytics They say good things come in threes: the three original Star Wars, the Andrews sisters, the three Stooges, these three adorable dogs, etc. So in order to not break with tradition, we’ll wrap up our deep dive into Google Analytics with this post, our lucky number three. If you
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Data Diving: Google Analytics Part Two We took a look into Google Analytics for your website in my last post, and the fact that you’re still with me is a great sign! The tool can be a little overwhelming at first glance, but trust me, you’re going to love what you can do with it.
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Who’s In The Store? Tips For Using Google Analytics Brick-and-mortar stores still have one seeming advantage over digital shops–all a store-owner has to do to see his customers is look up. But the internet is a dark and anonymous place, allowing your potential customers to slip in and out of your site unseen. Right? Wrong.
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Web Copywriting 102 – 9 Tips for Making Prose Pop You’re a good writer… but are you a good web writer? If you want your content to resonate, it’s very important to be both. We’ve gone over bucket brigades and grease-slides—which are neither Keystone cop routines nor disgusting viral challenges on Youtube but format tricks
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Website Copywriting 101: Grease-Slides and Bucket Brigades Ever wonder why some sites succeed while others fall into obscurity, despite having almost identical content? It’s not random. There’s a strategy. Websites and blogs that boast incredible engagement rates have one thing in common with each other: great copywriting. And no, this has nothing to do with
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Staking Your Digital Claim: Using Google My Business Page British comedian/actor Eddie Izzard has a fantastically funny routine about countries and their flags. “We stole countries with the cunning use of flags. Just sail around the world and stick a flag in,” he says in front of a laughing audience. “’I claim India for Britain!’
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The SEO Promised Land: Google’s Front Page, Part One Everyone wants to get on Google’s Front Page. If you run a website, chances are you’ve received a personalized email that reads something like this: “Dear Business Owner, I was browsing the internet today and came across your site! I really enjoyed your content but I
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