How we work
Before you hire us, you should know exactly what happens after you say yes. No mysteries, no black boxes. Here’s our process from first conversation to launch and beyond.
1. Discovery call
Everything starts with a conversation. We’ll talk about your business, your goals, your current website situation, and what’s working or not working with your marketing. This call usually runs 20 to 30 minutes. There’s no pitch. We’re listening and asking questions to figure out if we’re the right fit.
Sometimes we’ll tell you that you don’t need us yet, or that another solution makes more sense for where your business is right now. We’d rather have that honest conversation upfront than take your money and deliver something that doesn’t match your actual needs.
2. Proposal and scope
After the discovery call, we put together a proposal that spells out exactly what we’ll do, what it costs, and how long it takes. No vague “deliverables.” If we’re building a website, you’ll know how many pages, what functionality is included, and what the revision process looks like. If we’re doing SEO, you’ll know what activities we’re performing each month.
We send this over and give you time to review. Questions are encouraged. The worst thing that can happen is a misunderstanding that surfaces three months in.
3. Onboarding
Once we’re a go, we send you a new client questionnaire and request access to your existing accounts: hosting, domain registrar, Google Analytics, Google Search Console, Google Business Profile, and any social media accounts we’ll be managing. If you don’t have some of these set up, no problem. We’ll create them.
For website projects, this is also when we collect your content. Logos, photos, copy, brand guidelines, anything you want on the site. If you need help writing content, we do that too.
4. Strategy and planning
Before we design or write a single line of code, we build a strategy. For websites, this means site architecture, wireframes, and a keyword strategy that informs the page structure. For SEO and marketing, this means a competitive analysis, keyword research, and a content roadmap.
You’ll see all of this before we start building. If we’re going in the wrong direction, this is where we catch it.
5. Design and development
For websites, we design in stages. You’ll see homepage concepts first, give feedback, and we’ll refine. Then interior pages. Then we build the whole thing in WordPress. You’ll have a staging link where you can click through the site before it goes live.
For SEO and marketing projects, this is where the monthly work begins. On-page optimization, content creation, technical fixes, link building, ad campaign setup, whatever the scope calls for.
6. Review and revisions
Nothing goes live until you’ve reviewed it. We build in revision rounds for website projects, and you’ll always have the opportunity to request changes. Our goal is something you’re proud to put your name on.
For ongoing marketing, we send reports and check in regularly. If something isn’t working, we adjust. That’s the whole point of working with a team that watches the data.
7. Launch
For websites, launch day is when we move the site from staging to your live domain. We handle DNS, SSL certificates, redirects, and all the technical pieces. We also submit the new sitemap to Google Search Console and verify everything is tracking correctly in analytics.
It’s not unusual for small tweaks to come up in the first week or two after launch. We handle those as part of the project.
8. Ongoing support
Your website needs maintenance. WordPress updates, plugin updates, security monitoring, backups, uptime monitoring. We provide monthly hosting and maintenance plans that keep everything running and secure.
For SEO and marketing clients, this is where the long-term relationship lives. Monthly reporting, strategy adjustments, new content, ongoing optimization. We treat your business like it’s ours.
Ready to get started?
Book a call and let’s talk about what you need. No commitment required, just a conversation.